Maqsam: “AI Assistant” for Telecommunications

Maqsam, a call center automation company, was considering Vectara to address two primary use cases. The first was to upload a customer knowledge base into Vectara and use it to guide a chat agent on what to say next in a conversation. The second use case was to store all customer call transcripts in Vectara so that advanced analysis could be performed on behalf of the business.

Maqsam, while evaluating Vectara, considered factors related to cost and latency in their decision-making process. Maqsam chose Vectara largely due to the extent of optionality and control to design the system for their specific use case.